01 — THE BRIEF
Great beans, invisible on the shelf
Kettle & Crow roast by hand in small batches — but their bags looked like everyone else's. In a category crowded with kraft paper and safe serif type, quality alone wasn't enough to get picked up.
02 — THE IDEA
Slow, on purpose
Not a café brand — a roastery. We built the identity around craft and patience: a hand-drawn crow that carries a coffee bean in its line work, warm ember orange against deep espresso, and illustration that rewards a second look.
03 — THE SYSTEM
Three roasts, three worlds
Night Watch, Slow Morning and Crow's Nest each get their own colour and their own illustrated scene — dark, dawn, and daylight. One shelf, three moods, unmistakably one family.
