01 — THE BRIEF
Another red-checked cliché
Italian restaurants inherit the same tired visual language — checked cloth, tomato red, a script font pretending to be handwriting. Fico & Fern cook seasonally, roll their pasta each morning, and grow their own herbs. Nothing about their branding said so.
02 — THE IDEA
Grown, not designed
We took the restaurant back to the garden. A fig and a fern — fruit and leaf, indulgence and green — drawn as one continuous botanical line. Olive and terracotta instead of red and white. The result reads Italian without ever shouting it.
03 — THE SYSTEM
A botanical language
Rather than one logo, we drew a library — figs, fig leaves, fern fronds, thyme sprigs — that becomes borders, patterns, wrapping paper, seals and menu frames. Endlessly reusable, always recognisable, never repeated the same way twice.
