01 — THE BRIEF
Architects who all look alike
Architecture branding has collapsed into a single template: a thin sans-serif, a black-and-white photo, and silence. It signals taste, but says nothing. Meridian needed to look established and serious — without disappearing into the crowd of studios doing the same.
02 — THE IDEA
Form, found
A meridian is a line that orients you. The mark builds an M from a horizon line and an arc — landscape and structure, drawn in a single monoline. It reads as a letter, a rooftop, and a compass at once. Precise, but with a point of view.
03 — THE SYSTEM
Built from a grid
Everything is constructed, not decorated: a documented mark geometry, an editorial grid, thin quiet dividers, and a material palette of stone, plaster, clay and metal. The identity behaves like a building — measured, calm, and made to last.
